The "art" of the Walk in.....

Have you ever tried to predict the rain pattern in Oregon?
How about the snow we get every year? HA!

We have highly paid meteorologists in this area who don't get these predictions right on a daily basis...and they have the best equipment money can buy!

trying to predict the amount of clients who "walk-in" to our lil shop at any given moment is much the same....

....It's unpredictable!!!

My poor hubby and Brow Betty CFO has more charts, graphs and spreadsheets than Brett Favraaaaa's team of lawyers ( I was going to say Tiger but I think Brett is more current)...he has figured out TO THE MINUTE how many clients have walked in our doors for every day of the week for every week of the month for the past two year....and it has absolutely NO PATTERN whatsoever!!

Who in the world can predict that one Wednesday we will have 16 walk-ins at noon and the next week we have ZERO??

We have felt the "growing pains" and in the past year we have tried to be OVERLY prepared for these predictions and just like the rain in Oregon......it just doesn't make sense! We have tried over staffing during certain times/days..(doesn't work) we have tried to shorten our appt. times (quantity over quality NEVER works) We have tried just having a "walk-in" esthetician ( sooo didn't work as they loved her and started booking her)....we tried it all because....I LOSE SLEEP OVER THIS!!! NOTHING hurts a small biz owner more than "sorry we are full" ....NOTHING!

More than half of our business on a DAILY basis is "walk-in" business....we had 23 walk-ins yesterday (not kidding) so obviously we have a sign that says "WALK-INS WELCOME" (not guaranteed.....but welcome!)

SO.....here is my suggestion as a fellow "walk-in" (YES, I walk in to my own shop!) If you know you are heading our way...give us a call and we can either grab a spot for you or let you know what times we have available .

If you are in the area then YES come in and see if we have a spot because MOST of the time we do! Or...if you have a favorite esthetician then please just call and set up an appointment!

But PLEASE don't get upset with us if we cannot accommodate you at a particular moment or with whom you like even though she is with another client or isn't working that day (sounds silly when you read it...but it happens and not so fun when you are sitting up there trying to explain that to someone) We will always get you in when we can or book an appointment for you when we can't! Think of us as your favorite restaurant...most of the time you can get right in but some of the time you may have to wait or make a reservation for another time!

Last month we celebrated our second full year in business (my son will giggle if I say it as year "number 2") and I just wanted to say how proud we are of our wonderful staff, how thankful we are for all of you, our wonderful clients, and how excited we are for another fabulous year!!! Please keep telling your friends, Please keep emailing me your thoughts and wonderful comments about the team and in return Chris and I will keep trying our best to make Brow Betty not only the best place in town for waxing but the best place in town to work as well!!

HAPPY NEW YEAR!
-Jackie